Celso Marciniuk

Regional Asia and Pacific CFO,
The Heineken Company

Celso is the Asia-Pacific CFO of The Heineken Company and has vast experience in providing investment and financial support to the Corporate Ventures’ Division of the global FMCG in UK. He has also played the CFO role for listed healthcare services companies and beverage companies in Brazil. 

Celso has taken up long-term assignments in Brazil, Singapore, the Netherlands, and the UK, and short-term assignments in several other countries.

He holds a bachelor’s degree in Civil Engineering from Universidade Federal do Paraná and a Master of Business Administration from Erasmus University in Rotterdam. We asked Celso to share his perspective on the following questions:

• How has the business intelligence technology landscape evolved?
• What is your confidence level in AI recommendations?
• How has the team mix changed? Which skills and roles are you prioritising?
• How and what type of training are you providing to upskill your team for these new roles?
• What is your advise to CFOs looking to drive faster qualitative and forward-looking business insights?